WATERS Philippines is led by its president and C.E.O. Josiah Go, a well-known figure in the marketing and business communities, having been the youngest ever national president of the Philippine Marketing Association in 1991, having won the Agora award, the highest and most prestigious award in the Philippine marketing in 1994 and having been acknowledged as the leading marketing author in the country since 1995.

In 2002-2003, he was chairman of the Direct Selling Association of the Philippines where he spearheaded various activities most notably which were the Direct Selling and Network Marketing Certificate Course with the De La Salle University and the anti-pyramiding awareness program with the Department of Trade and Industry.

Also the president and chief marketing strategist of Mansmith & Fielders, Inc, and chairman of the MLM Institute of Asia. Mansmith and the MLM Institute are both marketing, training and consultancy companies, the latter focusing on direct selling and network marketing companies. He is better known as a no-nonsense strategist being a faculty member of the Ateneo de Manila University since 1990 and now with De La Salle University, marketing training consultant to many local and multinational companies in the Philippines and author of the book "Build, Grow and Sustain Your Network Marketing Distributor Business".(His most recent book, “The Direct Selling Mindset” was launched in time with Josiah’s awarding as one of the Ten Outstanding Young Persons of the World (TOYP) given by Jaycees International at Las Vegas, Nevada in 2002.)