Congratulations to Waters Prexy Josiah Go for being one of this year's THE OUTSTANDING YOUNG MEN (TOYM)!
|
| |
 PINOY MARKETING PROF WINS TOYP
lauded by Jaycees International for ‘business education'
Josiah Go, president and CEO of the marketing strategy training firm Mansmith and Fielders, Inc., has been chosen by the Junior Chamber International (JCI) as one of Ten Outstanding Young Persons (TOYP) of the World for the year 2002.
Go became the first ever Filipino to be awarded in the business education category when he personally received his trophy during the awarding ceremonies held at the MGM Grand Hotel, Las Vegas, USA.
The TOYP is a search among the Ten Outstanding Young Men (TOYM) of over 100 countries, between 18 to 40 years-old, who exemplify the finest attributes of world's young leaders and role models.
Go began teaching various marketing subjects in 1990 at the Ateneo de Manila University where he served as director for the marketing minor program for several years. In 2000, Go was invited to teach at De La Salle University where he introduced network marketing as a 3-unit full trimester course, making him the first professor of network marketing in Asia.
In creating the highly specialized network marketing course, Go produced a textbook entitled “Build, Grow and Sustain Your Network Marketing Distributor Business” and collaborated with his students to build a website (antipyramiding.8m.com).
He also initiated a 2-weekend course “Network Marketing for Marketing Educators” which was designed to give co-professors the know-how to teach network marketing as a subject in their respective universities and equipping students with the necessary skills to be entrepreneurs.
Go introduced new elective courses like trade marketing, and marketing implementation in the M.S. Marketing program of De La Salle where he was consistently receives near perfect ratings from students.
As an author, Go has released ten marketing books over the past ten years beginning 1992, several of which outsold marketing books written by foreign authors,. His “Marketing Mix” (1993) and “Fundamentals of Marketing in the Philippine Setting” (2001) for first-time marketing students, are the only marketing books officially endorsed by both the Philippine Marketing Association and the Association of Marketing Educators of the Philippines.
His recently launched book is entitled “The Direct Selling Entrepreneurial Mindset” which encourages people without much capital to build and grow their own business through the direct selling distributor model which is the great equalizer in entrepreneurship.
As an entrepreneur and marketing practitioner, Go has turned Mansmith and Fielders, Inc. into one of the most respected marketing and sales strategy training companies in the country. Mansmith and Fielders has helped improve the market and financial standings of hundreds of the most reputable multinational and local companies. He is also president of Waters Philippines, the leader in the premium segment of the water purifier industry.
At age 28, Go became the youngest-ever national president of the Philippine Marketing Association where he was able to institutionalize many projects such as the annual marketing week exhibits and the Agora marketing conferences which remain relevant to date.
During the term of Go, the participation in the National Marketing Conference grew to over 1,300 delegates from an average of 150 participants in the previous 25 years. He organized and branded the TOMAS/TOSMA (Ten Outstanding Marketing Students Award) awards while also setting-up 400 scholarship grants which gave marketing professors marketing strategy updates from 1997 to 2002.
An active director of the Direct Selling Association of the Philippines (DSAP) since 1995, Go was named board chairman in 2002. Barely three months as chairman of DSAP, the industry association composed of all major direct selling and network marketing companies in the Philippines, he introduced the “Certificate Course in Network Marketing and Direct Selling” in collaboration with the De La Salle University to promote professionalism in the industry.
As a DSAP director, Go institutionalized the acknowledgement of top distributors from member-companies during an Industry Recognition Day, and conceived of the bi-annual management and sales conferences. Encouraging the sharing of best practices in direct selling, Go served as an industry consultant to the Department of Trade and Industry sharing valuable insight in creating an anti-pyramiding bill, Administrative Order no. 8, which was released last September 2002.
|
